Scaling demands clarity. Without it, decisions drift, teams scatter, and momentum stalls. Frame, Floor, Focus is a simple framework to stay sharp. It comes from Dr. Benjamin Hardy’s The Science of Scaling — a must-read.
1. Frame: What You See
Your frame is shaped by your goal. Change the goal, and your field of vision changes with it. Big goals sharpen your view.
What goal is shaping what you see?
2. Floor: What You Ignore
Your floor is your filter. It defines what you say no to—distractions, side quests, noise. Progress requires subtraction.
What are you choosing not to do?
3. Focus: What You Filter For
Focus is active. It’s what you search for—aligned partners, key moves, the next signal. It shapes your direction.
What are you filtering for on purpose?
In Short:
Frame is how you see the world.
Floor is what you ignore.
Focus is where you direct your energy.
This mental framework is a perfect way to put into words the philosophy behind why I like working with founders who are ready to 10X their business via Alignd.