Frame. Floor. Focus.
Scaling demands clarity. Without it, decisions drift, teams scatter, and momentum stalls. Frame, Floor, Focus is a simple framework to stay sharp. It comes from Dr. Benjamin Hardy’s The Science of Scaling — a must-read.
- Frame: What You See
Your frame is shaped by your goal. Change the goal, and your field of vision changes with it. Big goals sharpen your view.
❝What goal is shaping what you see?
2. Floor: What You Ignore
Your floor is your filter. It defines what you say no to—distractions, side quests, noise. Progress requires subtraction.
❝What are you choosing not to do?
3. Focus: What You Filter For
Focus is active. It’s what you search for—aligned partners, key moves, the next signal. It shapes your direction.
❝What are you filtering for on purpose?
In Short:
Frame is how you see the world. Floor is what you ignore. Focus is where you direct your energy.
This mental framework is a perfect way to put into words the philosophy behind why I like working with founders who are ready to 10X their business via Alignd.